11. What is Connected TV + Smart TV?

Connected TV describes a device with which audiences watch content that is streaming via an app over the Internet.

Connected TV describes a device with which audiences watch content that is streaming via an app over the Internet. The app could reside on a smartphone, tablet or laptop. It could also be downloaded and run from a separate piece of hardware such as a Roku or Apple TV box.

Apps that stream content from the Internet to a connected-TV audience can also be downloaded and present on a smart TV set, which, as Tech Target defines it, is a digital television connected to the Internet, capable of storing software (such as apps).

Additionally, the article points out, a separate piece of hardware connected to a TV can create a smart TV out of one that doesn’t connect or download from the Internet directly.

More Stories