13. What is Rewarded Video?

Rewarded video is a straightforward approach to consumers who play games on their mobile devices.

Rewarded video is a straightforward approach to consumers who play games on their mobile devices. 

Under the rewarded-video model, players watch an in-game rewarded video at a moment of need or achievement and, in return, they receive content such as coins or lives or points. 

As a result, as eMarketer reports, 74% of gamers say they watch rewarded video specifically because this exchange improves their in-app experience. 

For the consumer, rewarded video centralizes elements of opt-in and control, while at the same time opening massive new fronts for engagement, conversions, and retention. The format has been gaining popularity. Major brands are now turning to it in ways they might not have before and App Annie has pegged rewarded video as one of the fastest-growing digital advertising formats out there.

For more on rewarded video, see this Verve article, originally published in GeoMarketing.

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