2025 In-app User Privacy Report
New research on how shifting user expectations are reshaping privacy, advertising, and monetization.
Consumer privacy concerns are rising, but so are opportunities for publishers and advertisers who adapt. This new survey of 4,000 mobile users shows how greater transparency and control can turn privacy into a driver of engagement and growth.
What you’ll learn
How consumer privacy concerns have shifted year-over-year across demographics
Why transparency and control remain the top drivers of data-sharing willingness
The growing impact of AI data training on consumer trust
How device and platform contexts influence user attitudes towards personalization
Strategies for publishers to balance monetization with stronger user trust
Key opportunities for advertisers to deliver value while respecting user privacy