The largest volume of impressions combined with the peak CTR occur between 6 p.m. and 11 p.m., when users are at home and more likely to engage with an advertisement.
Leveraging its proprietary location intelligence, Verve analyzed consumers’ mobile device usage and the click-through rate (CTR) of mobile ads. Specifically, Verve looked at mobile traffic per hour and CTR per hour among mobile consumers. This data highlights the need for advertisers to be more proactive and strategic in serving mobile ads to consumers at home.
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Mobile in combination with digital out-of-home is the feul to realize out-of-home audience-based targeting. Mobile is paving the way of DOOH.
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