MOBILE PRODIGIES: INFOGRAPHIC — SMBS, APPS, AND MOBILE PRODIGIES

Dive into key ways that apps are shaping the SMB experience for Mobile Prodigies.

For small- and medium-size businesses, the advantage of a successful and sticky mobile app means a chance to tap into a global market — representing some 175 billion yearly downloads — a space in which consumers are spending more than $86 billion annually.

We recently worked with YPulse, an expert on Millennials and Gen Z, to survey 1,000 young consumers (ages 13–35) about apps and SMB shopping. Here’s what the respondents tell us they’re hoping entrepreneurs will do with the tools they create. Download the following infographic and dive into key ways that apps are shaping the SMB experience for Mobile Prodigies.

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