Nine major data points about Mobile Prodigies and mobile video that works.
Mobile Prodigies tell us that mobile video is an ad format that gets them engaged. Mobile video reaches them in-app, however, in some format-specific ways and it requires the kind of control and assurances that premium mobile creative features and highlights on every screen.
To better understand how mobile-video experiences reflect the ideas, wants, wishes, and needs of Millennial and Gen Z consumers, we worked with YPulse — a company that studies shoppers within these demographics — surveying 1,000 Mobile Prodigies, ages 13–36.
Download this new infographic for four key takeaways from the survey, including nine major data points about Mobile Prodigies and mobile video that works.
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Reposted from author’s originals article appearing on Medium.com
Originally published on PubNative.net