Press releases

Verve Group’s ATOM 3.0 brings ID-less, on-device behavioral targeting to 10,000+ apps 
April 29, 2024
4 Minute Read

Verve Group’s ATOM 3.0 brings ID-less, on-device behavioral targeting to 10,000+ apps 

Press release: Verve Group today announced the release of ATOM 3.0, its enhanced solution for mobile user addressability. ATOM 3.0 is an industry-first, on-device targeting solution for iOS that gives mobile marketers the ability to meaningfully predict the traits of anonymous users in a privacy compliant manner. This offers a…

Verve Group skyrockets to become the most popular mobile SSP in North America on both Google and Apple App Stores
January 17, 2024
3 Minute Read

Verve Group skyrockets to become the most popular mobile SSP in North America on both Google and Apple App Stores

Press release: Pixalate's latest market share report places Verve Group as the No. 1 Mobile SSP in North America for both the Apple App Store and Google Play.

Verve Group selects Cedara as global sustainability partner
June 14, 2023
3 Minute Read

Verve Group selects Cedara as global sustainability partner

Press release: Partnership strengthens ability to better service advertisers and publishers…

Prasanna Prasad appointed CTO of Verve Group
June 1, 2023
4 Minute Read

Prasanna Prasad appointed CTO of Verve Group

Press release: Ad-tech, engineering veteran to stimulate tech strategy for ad-tech’s next generation…

Dr. Matina Thomaidou joins Dataseat as VP, Head of Data Science
April 27, 2023
4 Minute Read

Dr. Matina Thomaidou joins Dataseat as VP, Head of Data Science

Press release: Dr. Thomaidou's appointment supports the company’s global expansion plans, deepening its expertise in the data-driven digital advertising industry. …

Ben Robin and Mark Menery to lead EMEA, Americas sales at Dataseat
March 24, 2023
3 Minute Read

Ben Robin and Mark Menery to lead EMEA, Americas sales at Dataseat

Press release: New hires support Verve Group’s global expansion, increased demand for mobile app campaign management…

Verve Group integrates with Google Open Bidding to improve access and reduce complexity in the global marketplace
November 16, 2022
3 Minute Read

Verve Group integrates with Google Open Bidding to improve access and reduce complexity in the global marketplace

Press release: Verve Group is now a bidding partner for in-app inventory on Google Ad Manager.

Verve Group selects Adelaide as attention measurement partner for contextual targeting capabilities
October 13, 2022
4 Minute Read

Verve Group selects Adelaide as attention measurement partner for contextual targeting capabilities

Press release: Verve Group will work with Adelaide to drive media quality measurement for clients using its Moments.AI and Visual Intent contextual targeting solutions. Future initiatives include expanding the partnership across other channels and business units, including CTV and Verve Group’s curated PMP business.

Verve Group’s Match2One launches first-ever Shopify app, giving merchants new ways to grow revenue with programmatic ads
October 13, 2022
4 Minute Read

Verve Group’s Match2One launches first-ever Shopify app, giving merchants new ways to grow revenue with programmatic ads

Press release: New self-serve solution makes open-internet advertising accessible to smaller businesses, leveling the playing field in the eCommerce sector.