Thought leadership

How AI is transforming the marketing industry
March 21, 2024
1 Minute Read

How AI is transforming the marketing industry

Thought leadership: The introduction of computer vision AI into the marketing and advertising landscape offers a promising horizon for not just understanding but actively shaping this journey. For marketers aiming to incorporate AI technologies such as automated content creation, augmented reality (AR) and enhanced personalization/targeted advertising, starting can seem daunting.

The 2023 digital advertising predictions that will take off in 2024
February 26, 2024
1 Minute Read

The 2023 digital advertising predictions that will take off in 2024

Thought leadership: Moving into 2024, there's now a better understanding of areas in which AI can be tapped as a creativity enhancer—not a human replacement—which will power widespread experimentation and adoption. In particular, key implementation areas will include automated video generation and adjustments and the use of machine learning models…

Will you keep using personalized advertising with contextual solutions? [DE]
February 16, 2024
1 Minute Read

Will you keep using personalized advertising with contextual solutions? [DE]

Thought leadership: Verve Group's Evgeny Popov, EVP/GM, International explores personalization in programmatic with contextual advertising.

Data Privacy Day: How can ad land keep its balance in 2024?
January 29, 2024
2 Minute Read

Data Privacy Day: How can ad land keep its balance in 2024?

In the news: Advertising Week's roundup of industry experts' insights for Data Privacy Data 2024.

2023 digital advertising predictions: cookies, AI, video, and CTV—Which changes came to pass?
January 22, 2024
1 Minute Read

2023 digital advertising predictions: cookies, AI, video, and CTV—Which changes came to pass?

Thought leadership: In 2023, the digital advertising industry predicted that changes in cookies, CTV, AI, video, and streaming would transform the industry landscape. But the thing about predictions is that you never know if you’re making an accurate call — especially in an industry as dynamic as digital advertising.

How contextual targeting can maximize conversions during global competitions
November 20, 2023
2 Minute Read

How contextual targeting can maximize conversions during global competitions

Thought leadership: For the digital advertising industry, global sporting events are golden opportunities to reach audiences at scale — whether it’s fans who avidly follow every championship update or casual viewers who enjoy the social aspect.

Apple’s SKAN vs Google’s Privacy Sandbox: In anticipation of 2024
October 16, 2023
1 Minute Read

Apple’s SKAN vs Google’s Privacy Sandbox: In anticipation of 2024

Thought leadership: As digital advertising moves away from device IDs and welcomes a new era of privacy-conscious practices, two prominent players have taken the stage to redefine ad campaigns on iOS and Android. Enter Apple SKAdNetwork and Google Privacy Sandbox, two privacy-centric solutions that, while fundamentally aligned, chart divergent paths…

Dataseat: A mobile DSP that doesn’t rely on device IDs
September 12, 2023
1 Minute Read

Dataseat: A mobile DSP that doesn’t rely on device IDs

Thought leadership: David Philippson, co-founder and CEO of Dataseat (now part of Verve Group), sits down for an interview with Eric Seufert to discuss privacy-first mobile DSP that doesn't rely on identifiers.

A Q&A on Diversity, Equity, and Inclusion in the Digital Advertising Workplace – IAB Europe’s Programmatic Trading Committee
May 23, 2022
5 Minute Read

A Q&A on Diversity, Equity, and Inclusion in the Digital Advertising Workplace – IAB Europe’s Programmatic Trading Committee

Across the month of April, IAB Europe kick-started key topics of corporate responsibility in the digital advertising industry. A lack of understanding and accountability on key issues such as the environmental and economic impacts of digital advertising and the need for more diversity and inclusion across our ecosystem is more…