Business of Apps published an article by Rich Jones, Director of Product at Dataseat (now part of Verve Group) exploring the similarities and differences of Apple’s SKAN and Google’s Privacy Sandbox. You can read Rich Jones’s full article over on Business of Apps‘s site.
Excerpt from Business of Apps:
As digital advertising moves away from device IDs and welcomes a new era of privacy-conscious practices, two prominent players have taken the stage to redefine ad campaigns on iOS and Android. Enter Apple SKAdNetwork and Google Privacy Sandbox, two privacy-centric solutions that, while fundamentally aligned, chart divergent paths in revolutionizing Ad Tech.
As an in-app DSP built with a north star of adapting to device ID-less advertising, Dataseat (now part of Verve Group) has a unique view of how both of these technologies are impacting app advertisers now–and what we expect to see in the near future.Rich Jones, Director of Product, Dataseat (now part of Verve Group)