Verve Group unveils mobile ID solution

May 3rd, 2024

In the news: Verve Group unveils mobile ID solution, ATOM 3.0 (Anonymized Targeting on Mobile).

Full news roundup available at VideoWeek.

Other Recent News

ATOM 3.0 transforms targeted advertising for iOS users with respect for privacy [SV]
May 7, 2024
1 Minute Read

ATOM 3.0 transforms targeted advertising for iOS users with respect for privacy [SV]

In the news: Verve Group launches ATOM 3.0, an innovative solution for targeted advertising to iOS devices that meets the demands of personal privacy. The new technology allows marketers to effectively reach users who have chosen not to be tracked.

Winners announced: Programmatic Power Players 2024
May 2, 2024
1 Minute Read

Winners announced: Programmatic Power Players 2024

In the news: Verve Group named a 2024 Programmatic Power Player by AdExchanger, featured in the mobile, performance marketing, and supply-side technology categories.

What Apple’s SKAN 5.0 means for marketers
May 2, 2024
1 Minute Read

What Apple’s SKAN 5.0 means for marketers

Thought leadership: David Philippson, CEO of Dataseat (now part of Verve Group) writes for Business of Apps about how apps have become not just a core avenue for brands to grow their audiences and awareness, but also an important revenue driver. Perhaps the best-known example of app-boosted success is Starbucks;…