What Apple’s SKAN 5.0 means for marketers

May 2nd, 2024

Thought leadership: David Philippson, CEO of Dataseat (now part of Verve Group) writes for Business of Apps about how apps have become not just a core avenue for brands to grow their audiences and awareness, but also an important revenue driver.

Perhaps the best-known example of app-boosted success is Starbucks; achieving a 26% jump in transactions after enabling customers to purchase drinks via mobile, as well as gaining a rich store of data for powering personalized marketing. But the number of brands seeing millions of downloads and healthy volumes of in-app sales keeps growing, including the likes of McDonald’s, Coca-Cola, Sephora, and IKEA.

Full article available at Business of Apps.

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