Observe & ATTRIBUTE

Observe & ATTRIBUTE

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Verve Beacons

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  • Observe consumers in a real-world context

    Verve Beacons measure how consumers move within an indoor or outdoor area, providing brands with an unprecedented view of the consumer journey and the ability to directly engage with these consumers through mobile apps. Physical presence and actions can be monitored to a flexible, granular level of proximity from a matter of inches to a couple hundred feet.

    Beacons

  • PHYSICAL LOCATION INSIGHTS

    Strategically-placed secure wireless devices enable indoor journey mapping and understanding of how consumers navigate space down to proximate location.

  • PROXIMITY ENGAGEMENT

    Leverage insights from beacons to inform marketing strategies that drive consumers to stores, then provide them with relevant department- and product-level messaging.

  • ABSOLUTE ACCURACY FOR ATTRIBUTION AND RETARGETING

    Enable campaign attribution through observed foot traffic, dwell time and other data collected from secure, maintenance-free beacons.

Beacons in action

  • Visit analytics

    Understand how customers use your space down to proximate location, frequencies, and time spent to optimize customer engagement, venue staffing, and product placement.

    Beacons

  • In-store engagement

    Beacons enable the triggering of mobile experience at an in-aisle level, empowering brands to deliver relevant in-store information and offers to customers.

    Beacons

  • Targeting

    Deliver timely and persuasive messaging to consumers directly to their device in the moment, after the moment or wherever they may be.

    Beacons

  • Attribution

    Our full service beacon and micro-location solution enables attribution at the closest levels of proximity from as little as a few inches to a couple hundred feet.

    Beacons

Fully Integrated Platform

The Verve Beacons platform includes everything you need to successfully implement micro-proximity targeting and reporting.

  • BEACON HARDWARE

    Easy to install and maintenance-free, Verve offers options with extended battery life, security, and cost effectiveness

  • IN-APP SDK

    Send promotional messages to mobile users and receive analytics by integrating the Verve SDK with your mobile app or with Verve’s app network

  • DASHBOARD

    A single tool for controlling notifications inside your store, and viewing in-store shopper behavior and campaign reporting

OUR BLUETOOTH® SMART BEACONS

  • MODEL X

  • AD RATE

    100ms

  • RANGE

    60 meters / 200 feet

  • BATTERY LIFE

    Up to 5 years

  • OPERATING TEMP

    -55 to 85 degrees Celsius / -67 to 185 degrees Fahrenheit

  • MODEL O

  • AD RATE

    470ms

  • RANGE

    60 meters / 200 feet

  • BATTERY LIFE

    Up to 15 months

  • OPERATING TEMP

    -20 to 80 degrees Celsius / -4 to 176 degrees Fahrenheit

Case study

A global CPG brand used Verve Beacons to test two different mobile coupons — one targeting shoppers upon arrival in a discount retailer, and the second reaching shoppers near the aisle with the brand's product. Find out which coupon reigned supreme.

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See how our products can help you

Be where your customers are. Get started with Verve Beacons.

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