No ID, no problem: 5 ways advertisers can own targeting outcomes on mobile
Will mobile targeting without cookies ever work as well as the good old days? Marketers are facing formidable challenges when advertising to mobile users. On iOS, they’re contending with Apple’s App Tracking Transparency (ATT) — this prevents tracking, drastically limiting ad attribution when consumers opt out of mobile identifiers (IDFA). Then they face third-party cookie deprecation on Chrome and Safari.
Measurement: Closing the identity loop
As the digital ecosystem shifts to privacy-first technologies and approaches, measurement tactics that rely on identifiers will evolve or disappear. Many marketers worry about what that will mean for the precision of their measurement and attribution — and, no doubt, the marketplace is shifting. But where are we headed?
Privacy Sandbox on Android: What advertisers need to know
Google’s Privacy Sandbox can impact both publishers and marketers, and it’s time to prepare for an inevitable world without cookies and identifiers.