Addressability in CTV: In conversation with Davide Rosamilia, ID5’s Director of Product Management
The CTV space has historically positioned itself as primarily branding-focused. As the industry matures, this approach is no longer sufficient. A significant shift is taking place, especially in how users engage in transactions through CTV. Open Measurement (OM), extended to support television for viewability purposes, is a crucial aspect of this evolution.
Unlocking customer personalization with identity graphs: A visual guide
In the digital age, delivering personalized experiences has become the holy grail for businesses. From emails that address you by your first name to ads that eerily know your shopping preferences, the art of personalization is no longer just an added touch — it’s an expectation. The secret weapon behind this phenomenon? Identity graphs. Let’s delve into how they work and why they matter for modern advertising.
