Why ad podding is the future of CTV

ad podding in CTV and OTT advertising

What’s the difference between ad pods and ad slots? Find out how ad podding is the future of CTV and OTT ads, and why publishers should care.

What you need to know about price floors

Blue graphic with text "What you need to know about price floors" for article about programmatic advertising and bidding strategies

What factors impact ad inventory’s price floor? Find out what hard price floors, soft price floors, and dynamic pricing models shape eCPM for publishers and CPM for advertisers.

In-app bidding: The future of mobile advertising

In-app bidding: the future of mobile advertising

Heavy mobile device usage creates undeniable business opportunities for developers and publishers to monetize their apps with in-app advertising. In-app bidding is a natural next step in the evolution from waterfall bidding to header bidding.