How Contextual Targeting Can Maximize Conversions During Global Competitions
Thought leadership: During global competitions, advertisers need to prioritize finding the right audiences, in the right spaces, at the right time.
Apple’s SKAN vs Google’s Privacy Sandbox: In anticipation of 2024
Thought leadership: As an in-app DSP built with a north star of adapting to device ID-less advertising, Dataseat (now part of Verve Group) has a unique view of how Apple SKAdNetwork and Google Privacy Sandbox are impacting app advertisers now–and what we expect to see in the near future.