Partnership amplifies mobile advertising performance and opens up new opportunities.
Verve™ is pleased to announce our partnership with HERE Technologies, introduced today at CES 2019 in Las Vegas. HERE, a global leader in mapping and location services, will enable Verve to amplify mobile display advertising performance and open up new digital out-of-home (OOH) and in-vehicle opportunities.
By combining Verve’s solutions to harness the power of location-context mobile data with the location intelligence from HERE Technologies, the partnership is set to meet the demands of the growing digital out-of-home market. HERE enriches the Verve Velocity™ platform with sophisticated location datasets — ranging from places data and building polygons to venue maps — that enable B2B customers to improve audience segmentation, optimize campaign measurement, and ultimately serve consumers more relevant advertising by connecting with them at the times when and in places where they visit, shop, and share.
“HERE gives us a deeper understanding of location context to enhance our data science practices, which extends our mobile platform capabilities and enables our customers to provide more meaningful ad experiences to consumers in the environments in which they interact,” said Tom Kenney, CEO of Verve.
Read the official press release on the HERE website.
Reposted from author’s originals article appearing on Medium.com
Originally published on PubNative.net