A look inside Verve

Verve empowers the growth of the open internet by bringing marketers and publishers closer together across the omnichannel customer journey.
Verve was formed to unite advertising technologies in one combined offering — a privacy-first omnichannel ad platform for advertisers and publishers. We want to build an ecosystem for the open internet that fuels growth for businesses globally. Our parent company is MGI — Media and Games Invest SE, which is listed on Nasdaq First North Premier Growth Market in Stockholm and in the Scale segment of the Frankfurt Stock Exchange.
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Our mission

Verve was formed to unite advertising technologies in one combined offering — a privacy-first omnichannel ad platform for advertisers and publishers. We want to build an ecosystem for the open internet that fuels growth for businesses globally. Our parent company is MGI — Media and Games Invest SE, which is listed on Nasdaq First North Premier Growth Market in Stockholm and in the Scale segment of the Frankfurt Stock Exchange.

Our values

We’re disrupting the value chain to create value. For advertisers. For publishers. For the processes, platforms, and systems that they invest in. Whether someone works in Berlin, Shanghai, or New York, Verve believes that collaboration and speed is the formula to success. Our values are part of who we are, what we stand for, and how we act.

The history of Verve

Verve as a common branding was established in 2020 following the acquisitions of PubNative GmbH (now Verve Europe GmbH) and its mobile SSP and programmatic ad exchange; Platform161 B.V. and its global programmatic DSP; and the acquisition of the assets to a location-based mobile marketing platform by Verve, Inc. In 2021, Verve welcomed VGI CTV, Inc. which acquired Nexstar Digital’s video ad platform, and Verve Europe GmbH purchased the data platform from Beemray Oy. In addition, Smaato Group, a leading mobile ad tech company, joined Verve, along with Match2One AB, a self-service platform for customer acquisition.

The founding of Verve, Inc.’s mobile marketing platform by its former owner in 2005 disrupted the advertising industry with its powerful location-driven technology. Platform161 followed in 2009, bringing a unique customizable marketing platform to the industry for advertisers, agencies, and publishers. In 2014, PubNative launched a monetization platform for mobile publishers with a focus on native advertising, before expanding its offering, scope, and reach. Nexstar Digital’s video advertising platform — formerly known as LKQD — was founded in 2014 with a focus on video monetization for publishers, and now brings a unique CTV marketplace to our combined offering. In addition, Beemray (now Moments.AI) brings a leading real-time data SaaS platform to Verve’s stack which enables strong contextual targeting and complements our privacy-focused vision. On top of this, the acquisition of Smaato adds a powerful mobile-first SSP to Verve’s full-stack suite of products and secures its spot as a top ten global ad exchange. The most recent acquisition of Match2One brings new capabilities to Verve’s performance marketing solutions, introducing a powerful self-service platform to its product offering.

The unification of these ad tech companies brings together an innovative solution: a privacy-first omnichannel ad platform for advertisers and publishers.

We develop products to equip buyers and publishers with the tools needed to deliver valuable advertising to consumers. We’re your alternative to the walled gardens, championing a more open and transparent ecosystem to help businesses reach global audiences at scale.

Meet our CEO

Sameer Sondhi

CEO, Verve

Sameer has 20+ years of experience in the advertising industry, working with operators and media companies. Sameer held executive positions at InMobi, Opera Media, GroundTruth, Infospace, and LiveWire.