Brand+ Marketplace formerly Smaato
Amplify high-impact ads on connected television and mobile
with a marketplace built with premium supply.
Plug in to the same brand center exchange that’s trusted by 90 of the top Fortune 100 brands. The Verve Brand+ Marketplace equips you with audience curation tools you need to activate ID and ID-less targeting. Maximize awareness across ad formats like interstitials, video, and native ads.
Unparalleled audience and inventory control for brands, agencies, and DSPs.
Activate handpicked audiences with deals in our Private Marketplace. Uncover and target highly engaged users based on their interests and behaviors, even in ID-less environments.
Access over 10,000+ pre-vetted MFA free publishers. Providing a brand-safe environment across categories like sports, entertainment, finance, and more.
Harness Verve’s ID Graph to deliver engaging and consistent multi-screen ad experiences that is optimized by ad format. Coordinate your delivery and make the most out of your ad spend.
Maximize brand engagement and conversion with a suite of features across multiple screens, including mobile, CTV, and web.
Enhance your brand campaigns with advanced targeting capabilities and optimization tools. Behavioral audiences built from Mobile SDK Data and 3P Data vendors.
Access to chart-topping apps across key verticals including (streaming, gaming,utility, finance, lifestyle, news, sports, weather, etc.) via direct connection to all leading mediation and bidding platforms. Ensures pricing efficiency and more transparency/control over ad placements.
Scalability to deliver and render ads in any key market, fast and seamlessly.
01
Open
exchange
Plug in with standard and custom openRTB to maximize campaign reach on connected TV and mobile inventory, globally.
02
Auction
packages
Select pre-built packages that combine targeted inventory and tailored audiences, curated to meet specific KPIs with reliable performance.
03
Custom
deals
Connect with us to create custom targeting strategies as unique as your audience. Unlock more tools and options for better results.
Global data centers
Latency-free ad delivery and scalability across NAM, APAC and EU.
IAB OpenRTB compliant
Standardized ad delivery and transparency.
Regulatory Compliance
Compliant with CCPA, GDPR, COPPA and more.
Supports Sellers.json and App-ads.txt
Contextual and cohort categorization
Supports ID-less addressability that are in line with IAB definitions.
Independent measurement partners
Viewability supported by IAB OMSDK, fraud prevention by Human and Pixalate, and attribution with integration with MMPs and Apple’s SKAN/AppAttribution API.
Member of Prebid and IAB Tech Lab
“Our top partner on Google EB. With their personal account management, we have achieved excellent results, including a 9X revenue increase."
“The account manager supports us in many ways, providing valuable insights and practical support.”
“It is a very powerful network in terms of advertising, especially for banners. We use it widely among our inventory and it has helped up improve our monetization performance.”
“We unlocked spending from advertisers willing to pay a premium for our high viewability inventory.”
“They have opened our inventory up to premium demand worldwide, allowing us to tap into additional revenue streams...”
Discover how Verve Brand+ Marketplace can elevate your brand’s reach and engagement across connected TV and mobile.
New initiative unites full-funnel support under Verve brand, while enabling the unique benefits of distinct branding- and performance-focused formats and tools.
Thought leadership: Purpose-built marketplaces are specialized platforms are designed to cater to specific marketing goals, whether it’s driving immediate actions or building long-term brand awareness.
Press release: Advertising leader Verve’s latest acquisition, valued $185 million (approx. €170 million), also bolsters digital audio solutions, engaging ad formats, and AI optimization.
Thought leadership: Publishers and advertisers have myriad options when it comes to sustainable addressability solutions, but which are they prioritizing?
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