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Brand+ Marketplace formerly Smaato

Capture attention on the big and small screen

Amplify high-impact ads on connected television and mobile
with a marketplace built with premium supply.

A full library of opportunities to connect with your audience

Plug in to the same brand center exchange that’s trusted by 90 of the top Fortune 100 brands. The Verve Brand+ Marketplace equips you with audience curation tools you need to activate ID and ID-less targeting. Maximize awareness across ad formats like interstitials, video, and native ads.

What the Verve Brand+ Marketplace delivers

Unparalleled audience and inventory control for brands, agencies, and DSPs.

Curated audience packages

Activate handpicked audiences with deals in our Private Marketplace. Uncover and target highly engaged users based on their interests and behaviors, even in ID-less environments.

Direct brand safe inventory

Access over 10,000+ pre-vetted MFA free publishers. Providing a brand-safe environment across categories like sports, entertainment, finance, and more.

Sequential messaging across screens

Harness Verve’s ID Graph to deliver engaging and consistent multi-screen ad experiences that is optimized by ad format. Coordinate your delivery and make the most out of your ad spend.

Features for multi-channel solutions

Maximize brand engagement and conversion with a suite of features across multiple screens, including mobile, CTV, and web.

Enhance your brand campaigns with advanced targeting capabilities and optimization tools. Behavioral audiences built from Mobile SDK Data and 3P Data vendors.

Access to chart-topping apps across key verticals including (streaming, gaming,utility, finance, lifestyle, news, sports, weather, etc.) via direct connection to all leading mediation and bidding platforms. Ensures pricing efficiency and more transparency/control over ad placements.

Scalability to deliver and render ads in any key market, fast and seamlessly.

Get started on your favorite DSP today with:

01

Open
exchange

Plug in with standard and custom openRTB to maximize campaign reach on connected TV and mobile inventory, globally.

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02

Auction
packages

Select pre-built packages that combine targeted inventory and tailored audiences, curated to meet specific KPIs with reliable performance.

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03

Custom
deals

Connect with us to create custom targeting strategies as unique as your audience. Unlock more tools and options for better results.

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Technical features

Global data centers
Latency-free ad delivery and scalability across NAM, APAC and EU.

IAB OpenRTB compliant
Standardized ad delivery and transparency.

Regulatory Compliance
Compliant with CCPA, GDPR, COPPA and more.

Supports Sellers.json and App-ads.txt

Contextual and cohort categorization
Supports ID-less addressability that are in line with IAB definitions.

Independent measurement partners
Viewability supported by IAB OMSDK, fraud prevention by Human and Pixalate, and attribution with integration with MMPs and Apple’s SKAN/AppAttribution API.

Member of Prebid and IAB Tech Lab

Connect with premium inventory

Unlock scale and the audiences you want today

Discover how Verve Brand+ Marketplace can elevate your brand’s reach and engagement across connected TV and mobile.