Announcing the New Verve Group

Announcing the New Verve Group

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  • PubNative and Applift Join Forces with Verve to Form Verve Group

    (5 May 2020) Verve Group is formed, unifying recent Media and Games Invest acquisitions; Verve, the location-based mobile marketing platform based in New York and Carlsbad (CA), PubNative, a global mobile ad exchange, and Applift, a global mobile growth performance marketing expert, both of the latter two based in Berlin. All three companies are unified under the Verve Group brand to further strengthen the companies’ position in the global mobile marketing industry. By consolidating the teams and platforms, the three well-established mobile AdTech companies within the Media and Games Invest (MGI) Group focus on joining forces and moving forward together under one advertising platform.

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Make Mobile Magic

The Verve Velocity™ platform is comprised of four key elements — location intelligence, custom audiences, beautiful creative, and robust analytics and insights — all of which can be accessed directly via managed or self-service as well as programmatically via private marketplaces. Verve Beacons add an additional layer of measurement and engagement, enabling brands to connect the digital and the physical worlds and create branded messaging and experiences.

  • Identify deep insights about real people with accuracy and precision using patented location intelligence.

  • Find your audience with 75+ location-informed custom segments developed from Verve Kinetic.

  • Engage consumers with custom mobile experiences designed by the Verve in-house creative studio.

  • Inform your mobile strategies and measure and optimize campaigns with insights and analytics.

  • Power consumer-centric mobile campaigns with the industry’s original end-to-end mobile marketing platform.

  • Access Verve premium inventory and targeting options through all major DSPs.

Inspired Experiences, Real Results

Companies we work with include:

“The memorable campaign reached our target audience and exceeded our expectations”

—Kim Zimmer, CMO, Goodwill

Read the Case Study