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Are walled gardens still worth it? Soaring costs, brand safety risks, blackbox attribution

Discover why walled gardens are becoming less reliable for advertisers and how expanding your media mix can provide more control, transparency, and cost-efficiency.

User acquisition on CTV for games and apps: What marketers need to know in 2025

Can CTV drive user acquisition for gaming apps? Absolutely. Learn how marketers are using connected TV to boost installs, engage second-screen users, and scale UA campaigns effectively.

User acquisition on CTV for games and apps: What marketers need to know in 2025

Rewarded video ads: Beyond gaming apps

Rewarded video ads are user-friendly and highly engaging — and their use isn’t limited to just gaming apps.

Rewarded video ads: Beyond gaming apps

Flextech hits it out of the park with new global demand

Case Studies

Flextech hits it out of the park with new global demand Integrating via SDK and OpenRTB opened up Flextech’s inventory to demand partners worldwide, scoring high revenues during a major sports tournament.

DelightRoom’s Alarmy clocks record ad revenue growth

Case Studies

DelightRoom’s Alarmy clocks record ad revenue growth Alarms became ad dollars when Delightroom clocked impressive ad impression and revenue growth via strategic testing with Verve's Performance+ Marketplace.

Connected TV powers up user acquisition for Smadex

Case Studies

Connected TV powers up user acquisition for Smadex The Verve Brand+ Marketplace unlocked new levels of Connected TV inventory for Smadex, enabling them to reach engaged mobile gamers on the big screen.

Video ad formats put VideoHeroes revenues on the fast track

Case Studies

Video ad formats put VideoHeroes revenues on the fast track Ad requests and revenue surge with precision targeting and high-impact ads.

More formats, more revenue: Interstitial ads drive growth for Opera Ads

Case Studies

More formats, more revenue: Interstitial ads drive growth for Opera Ads High demand for Opera Ads' new interstitial ad formats unlocked new revenue growth.

New inventory boosts daily revenue 56X for AppStock

Case Studies

New inventory boosts daily revenue 56X for AppStock AppStock's daily revenue and impressions soar with Verve's mobile in-app exchange and exclusive inventory.

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