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2025 holiday retail trends for media buyers

Holiday 2025 spending will be cautious, but that opens doors for programmatic buyers. Learn how to reach value-seeking consumers this season.

2025 holiday retail trends for media buyers

Hybrid monetization in casual games: How Beresnev strikes the right balance

Lessons from Beresnev about the future of hybrid monetization, player expectations, and how studios can adapt to build sustainable revenue.

Hybrid monetization in casual games: How Beresnev strikes the right balance

Holiday campaign performance, powered by curated deals

Holiday shopping is starting early this year. Curated PMP bundles can help you reach high-intent shoppers with speed, precision, and performance.

Holiday campaign performance, powered by curated deals

The AI Ad Paradox: Search gets pricier, programmatic gets smarter

AI is hurting paid search but boosting programmatic. Discover why this paradox is reshaping performance marketing strategies.

The AI Ad Paradox: Search gets pricier, programmatic gets smarter
Oakever Games scales revenue with Verve’s HyBid SDK and marketplace optimization

Case Studies

Oakever Games scales revenue with Verve’s HyBid SDK and marketplace optimization From banners to rewarded video, HyBid SDK integration enabled Oakever Games to expand demand and enhance user-friendly monetization.
OTTO unlocks 244% ROAS on iOS with Dataseat’s contextual SKAN strategy

Case Studies

OTTO unlocks 244% ROAS on iOS with Dataseat’s contextual SKAN strategy OTTO partnered with Dataseat (now part of Verve) to launch its first SKAN campaign focused on ROAS, rebuilding its conversion schema to reflect high-intent actions.
Flextech hits it out of the park with new global demand

Case Studies

Flextech hits it out of the park with new global demand Integrating via SDK and OpenRTB opened up Flextech’s inventory to demand partners worldwide, scoring high revenues during a major sports tournament.
DelightRoom’s Alarmy clocks record ad revenue growth

Case Studies

DelightRoom’s Alarmy clocks record ad revenue growth Alarms became ad dollars when Delightroom clocked impressive ad impression and revenue growth via strategic testing with Verve.
Connected TV powers up user acquisition for Smadex

Case Studies

Connected TV powers up user acquisition for Smadex The Verve Brand+ Marketplace unlocked new levels of Connected TV inventory for Smadex, enabling them to reach engaged mobile gamers on the big screen.
Video ad formats put VideoHeroes revenues on the fast track

Case Studies

Video ad formats put VideoHeroes revenues on the fast track Ad requests and revenue surge with precision targeting and high-impact ads.
Gadsme levels up with new revenue streams

Case Studies

Gadsme levels up with new revenue streams Introducing Prebid and private marketplace segments lock in diversified demand and stabilize publisher revenue.
More formats, more revenue: Interstitial ads drive growth for Opera Ads

Case Studies

More formats, more revenue: Interstitial ads drive growth for Opera Ads High demand for Opera Ads's new interstitial ad formats unlocked new revenue growth.
New inventory boosts daily revenue 56X for AppStock

Case Studies

New inventory boosts daily revenue 56X for AppStock Exclusive inventory and new ad formats unleash untapped demand, driving unprecedented growth in revenue and impressions.

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