Cookie loss didn’t kill the web, but AI overviews might
AI Overviews (not cookie loss) pose the real threat to the open web, reshaping search behavior and challenging publishers and advertisers to adapt or risk losing traffic.
Case Studies
OTTO unlocks 244% ROAS on iOS with Dataseat’s contextual SKAN strategy
OTTO partnered with Dataseat (now part of Verve) to launch its first SKAN campaign focused on ROAS, rebuilding its conversion schema to reflect high-intent actions.
Case Studies
Flextech hits it out of the park with new global demand
Integrating via SDK and OpenRTB opened up Flextech’s inventory to demand partners worldwide, scoring high revenues during a major sports tournament.
Case Studies
DelightRoom’s Alarmy clocks record ad revenue growth
Alarms became ad dollars when Delightroom clocked impressive ad impression and revenue growth via strategic testing with Verve.
Case Studies
Connected TV powers up user acquisition for Smadex
The Verve Brand+ Marketplace unlocked new levels of Connected TV inventory for Smadex, enabling them to reach engaged mobile gamers on the big screen.
Case Studies
Video ad formats put VideoHeroes revenues on the fast track
Ad requests and revenue surge with precision targeting and high-impact ads.
Case Studies
Gadsme levels up with new revenue streams
Introducing Prebid and private marketplace segments lock in diversified demand and stabilize publisher revenue.
Case Studies
More formats, more revenue: Interstitial ads drive growth for Opera Ads
High demand for Opera Ads's new interstitial ad formats unlocked new revenue growth.
Case Studies
New inventory boosts daily revenue 56X for AppStock
Exclusive inventory and new ad formats unleash untapped demand, driving unprecedented growth in revenue and impressions.
Case Studies
From bylines to bottom lines: SmartNews unlocks new demand and increases revenues
Tapping into Prebid, pre-packaged deals, and direct relationships with demand partners increased fill rates.
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