MediaLab Sees 30% eCPM Lift and 300% Revenue Increase YoY With Verve Group

06.24.2021

Summary

With leading apps such as Whisper, Kik, Amino, DatPiff, and Worldstarhiphop in its portfolio, MediaLab‘s partnership with Verve Group has allowed the top publisher to monetize a whole new range of supply after newly acquiring apps last year. Learn how MediaLab scaled its inventory for its iOS and Android apps and saw a major eCPM lift and revenue increase after ramping up its partnership with Verve Group in this case study.

Objective

  • Access unique and direct demand across the US
  • Scale inventory for its collection of popular social and entertainment apps
  • Work with a reliable and proactive partner with support for multiple ad formats

+30%Growth in eCPM

+300%Revenue Increase YoY