Summary
With leading apps such as Whisper, Kik, Amino, DatPiff, and Worldstarhiphop in its portfolio, MediaLab‘s partnership with Verve has allowed the top publisher to monetize a whole new range of supply after newly acquiring apps last year. Learn how MediaLab scaled its inventory for its iOS and Android apps and saw a major eCPM lift and revenue increase after ramping up its partnership with Verve in this case study.
Objective
- Access unique and direct demand across the US
- Scale inventory for its collection of popular social and entertainment apps
- Work with a reliable and proactive partner with support for multiple ad formats
Results
- +30% Growth in eCPM
- +300% Revenue Increase YoY
