MediaLab sees 30% eCPM lift and 300% revenue increase YoY with Verve

Summary

With leading apps such as Whisper, Kik, Amino, DatPiff, and Worldstarhiphop in its portfolio, MediaLab‘s partnership with Verve has allowed the top publisher to monetize a whole new range of supply after newly acquiring apps last year. Learn how MediaLab scaled its inventory for its iOS and Android apps and saw a major eCPM lift and revenue increase after ramping up its partnership with Verve in this case study.

Objective

  • Access unique and direct demand across the US
  • Scale inventory for its collection of popular social and entertainment apps
  • Work with a reliable and proactive partner with support for multiple ad formats

Results

  • +30% Growth in eCPM
  • +300% Revenue Increase YoY
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Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers — no matter the screen or location, no matter who, what, or where a customer is. With an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms.

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