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The Future of Casual Mobile Games

Discover how to engage players, grow revenue, and navigate what’s next for casual mobile games.

The Future of Casual Mobile Games

The AI Ad Paradox: Search gets pricier, programmatic gets smarter

AI is hurting paid search but boosting programmatic. Discover why this paradox is reshaping performance marketing strategies.

The AI Ad Paradox: Search gets pricier, programmatic gets smarter

Performance marketers, stop treating CTV like TV

Rethink performance marketing: CTV combines targeting, attention, and scale to complement your in-app strategy.

Performance marketers, stop treating CTV like TV

Your ad stack isn’t set-and-forget. Here’s how to keep it competitive.

Discover how top gaming publishers optimize monetization in a competitive market, and why these strategies matter for all app developers.

Your ad stack isn’t set-and-forget. Here’s how to keep it competitive.

OTTO unlocks 244% ROAS on iOS with Dataseat’s contextual SKAN strategy

Case Studies

OTTO unlocks 244% ROAS on iOS with Dataseat’s contextual SKAN strategy OTTO partnered with Dataseat (now part of Verve) to launch its first SKAN campaign focused on ROAS, rebuilding its conversion schema to reflect high-intent actions.

Flextech hits it out of the park with new global demand

Case Studies

Flextech hits it out of the park with new global demand Integrating via SDK and OpenRTB opened up Flextech’s inventory to demand partners worldwide, scoring high revenues during a major sports tournament.

DelightRoom’s Alarmy clocks record ad revenue growth

Case Studies

DelightRoom’s Alarmy clocks record ad revenue growth Alarms became ad dollars when Delightroom clocked impressive ad impression and revenue growth via strategic testing with Verve.

Connected TV powers up user acquisition for Smadex

Case Studies

Connected TV powers up user acquisition for Smadex The Verve Brand+ Marketplace unlocked new levels of Connected TV inventory for Smadex, enabling them to reach engaged mobile gamers on the big screen.

Video ad formats put VideoHeroes revenues on the fast track

Case Studies

Video ad formats put VideoHeroes revenues on the fast track Ad requests and revenue surge with precision targeting and high-impact ads.

Gadsme levels up with new revenue streams

Case Studies

Gadsme levels up with new revenue streams Introducing Prebid and private marketplace segments lock in diversified demand and stabilize publisher revenue.

More formats, more revenue: Interstitial ads drive growth for Opera Ads

Case Studies

More formats, more revenue: Interstitial ads drive growth for Opera Ads High demand for Opera Ads's new interstitial ad formats unlocked new revenue growth.

New inventory boosts daily revenue 56X for AppStock

Case Studies

New inventory boosts daily revenue 56X for AppStock Exclusive inventory and new ad formats unleash untapped demand, driving unprecedented growth in revenue and impressions.

From bylines to bottom lines: SmartNews unlocks new demand and increases revenues

Case Studies

From bylines to bottom lines: SmartNews unlocks new demand and increases revenues Tapping into Prebid, pre-packaged deals, and direct relationships with demand partners increased fill rates.

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