Brand+ Marketplace (formerly Smaato)

Capture attention on the big and small screen

Connect and activate consumers everywhere, illuminating curated audiences and supply across CTV, mobile apps and the open web .

Capture attention on the big and small screen

Powering brands, agencies, and publishers in 150+ countries

Amazon Amazon
Publicis Alchemy Publicis Alchemy
Paramount Paramount
McDonald's McDonald’s
GSK GSK
Microsoft Microsoft
Oakever Games Oakever Games
Toyota Toyota
Warner Bros. Warner Bros.
Target Target
LinkedIn LinkedIn
Starbucks Starbucks
Eli Lilly Eli Lilly
WHO WE ARE

Built for multi-channel marketers

Brand+ Marketplace unites premium CTV, web, and mobile placements into a single outcome-driven buying experience. With audience-led deal curation, we move beyond static inventory to deliver consistent scale and results — IDs optional.

 

Built for multi-channel marketers
what sets us apart

It begins with a strong foundation

Be it attention or conversions, Brand+ Marketplace brings a smarter way to buy where curated deals, rich signals, and direct supply come together.

Intelligent curation

Intelligent curation

AI-powered deal curation that helps unlock undervalued supply and audiences, where traditional inventory-packaged buying underperforms.

Omnichannel scale

Omnichannel scale

Reach over 2B+ users across gaming, non-gaming, streaming apps, and guaranteed MFA-free open web placements.

Precise signals

Precise signals

Bid stream and deal enrichment built on high-fidelity deterministic (SDK-powered) and contextual signals that allows for better user value prediction.

what we offer

Better outcomes on every channel

We design screen-native solutions by moment and intent — engineered to drive attention on the biggest and action on the smallest.

100% full-glass inventory across top CTV networks. Target by device, audience ,or content metadata signals. Inspire actions with interactive ads. 

Capture attention in households

Turn every video stream into a performance opportunity. Drive mobile app growth and acquire users by converting TV ad exposures into action on mobile.

Acquire users on CTV

Maximize engagement on mobile with immersive full-screen experiences, both static and video, enhanced with end cards that capture extended on-screen attention. Fully customizable ad templates allow DSPs to optimize each impression opportunity, boosting completion rates.

Engage with mobile-native ads

Position your brand next to contextual classified brand-safe content and audiences on the open web. Seamlessly extend reach from web to mobile/CTV (and vice versa).

Drive incremental reach on web

Switch from pre-packaged inventory to audience and performance-aligned deal curation. Our audience intelligence engine allows for better deal construction that targets the right mix of contextual, engagement, and device signals to drive results. This unlocks undervalued supply, expands reach, and ensures buyers achieve greater scale and consistent performance across channels. Explore deals.

Curate smarter deals
Capture attention in households
Features

Technical features

Latency-free ad delivery and scalability across NAM, APAC and EU.

Standardized ad delivery and transparency.

Compliant with CCPA, GDPR, COPPA, and more.

Supports Sellers.json and App-ads.txt

Supports ID-less addressability in line with IAB definitions.

Ad quality checks by GeoEdge, viewability by IAB OMSDK, fraud prevention by Human and Pixalate, attribution measurement with MMPs and Apple’s SKAN/AppAttribution API.

Member of Prebid and IAB Tech Lab

“Verve’s CTV inventory unlocked many doors for our clients, supplying not only high-quality ad impressions but also conversions from engaged users. Our advertisers found the converted users to be of high quality, driving not only short-term performance but also longterm value.

The collaborative relationship between Verve and Smadex was key in the quick success of these CTV campaigns, and we believe it will help ensure this success continues long into the future.”

Lenka Knezova
Head of Global Supply, Smadex

“The team consistently proves that they are dedicated to helping us reach our goals. Brand+ Marketplace impressed us with one of the fastest ramp-up periods of any of our new supply partners. ”

Business Development and Partnerships, Liftoff

“Verve has been a valuable partner in helping us further grow our programmatic user acquisition product.

Leveraging Verveʼs transparent traffic in combination with our real-time bidding platform allowed us to scale our reach: we achieved a CPI reduction of 15% and 2X higher conversion rates within their traffic share.”

Tomás Yacachury
Strategic Partners Manager, Jampp

Unlock omni-channel growth today

Discover how Brand+ Marketplace connects advertisers to attention-rich placements with intelligent deal curation.