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Are walled gardens still worth it? Soaring costs, brand safety risks, blackbox attribution

Discover why walled gardens are becoming less reliable for advertisers and how expanding your media mix can provide more control, transparency, and cost-efficiency.

User acquisition on CTV for games and apps: What marketers need to know in 2025

Can CTV drive user acquisition for gaming apps? Absolutely. Learn how marketers are using connected TV to boost installs, engage second-screen users, and scale UA campaigns effectively.

User acquisition on CTV for games and apps: What marketers need to know in 2025

Rewarded video ads: Beyond gaming apps

Rewarded video ads are user-friendly and highly engaging — and their use isn’t limited to just gaming apps.

Rewarded video ads: Beyond gaming apps

Verve and Audigent bring curation capabilities to scaled audiences across in-app and CTV channels

Press

Verve and Audigent bring curation capabilities to scaled audiences across in-app and CTV channels Companies behind ATOM ID-less Graph and Hadron ID cookie-free solutions build improved data and privacy capabilities

App Space Is Having A Probabilistic ‘Moment’

Press

App Space Is Having A Probabilistic ‘Moment’ Companies behind an ID-less graph and cookie-free project have built what they call improved data and privacy capabilities into technology. The technology is available through a partnership between media platform Verve Group and Experian's subsidiary Audigent.

Generative Engine Optimization: How AI Is Rewriting the Rules of Search

Press

Generative Engine Optimization: How AI Is Rewriting the Rules of Search The phrase ‘Search Engine Optimization (SEO)’ first came onto the scene in 1997 and has arguably become one of the most impactful and accessible ways for businesses to market themselves in the 21st Century.

Press

AdTech Accelerated: AI, CTV and Brand Safety with Verve’s Alex Stil In this episode of Life in Digital, Ed sits down with Alex Stil, CCO at Verve to discuss Alex’s career journey, exploring his experiences and key moments that have shaped his path in the industry.

Five years on: the impact of Covid on the broadcast industry

Press

Five years on: the impact of Covid on the broadcast industry Five years since Covid-19 first arrived, TVBEurope hears from leading figures from across the media and entertainment industry to find out what has changed in the intervening period

Time for a Performance Max for the open internet

Press

Time for a Performance Max for the open internet Two different visions for programmatic media buying on the open internet appear to be taking shape.

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