Cookie loss didn’t kill the web, but AI overviews might
AI Overviews (not cookie loss) pose the real threat to the open web, reshaping search behavior and challenging publishers and advertisers to adapt or risk losing traffic.
Press
Verve expands its Executive Team positioning the Company for further growth
Verve Group SE (ISIN: SE0018538068), a fast-growing software platform in the advertising technology industry, today announced key additions and transitions within its executive leadership team. The changes reflect the group’s strong internal talent pipeline and its focus on integration, product innovation, and sustainable scalability.
Press
IPA Bellwether Q2 2025: Industry reactions
The latest IPA Bellwether revealed a bounce back in UK marketing budgets in the second quarter of the year after a decline in the first part of the year.
But whilst many will welcome the robust reading, as the comments we’ve garnered from around the adtech, advertising, creative, events and PR sectors reveal, the devil is in the detail….
Press
Artificial Intelligence and Europe’s Digital Advertising Frontier: Growth, Guardrails & the Policy Blueprint
Artificial Intelligence is reshaping Europe’s digital advertising ecosystem, driving innovation, boosting productivity, and enabling smarter, faster, and more personalized campaigns. But with this growth comes the need for clear rules, ethical guardrails, and forward-thinking policy.
Press
Navigating a New Era of Addressability & Measurement: Highlights from Our Roundtable in Cannes
At this year’s Cannes Lions International Festival of Creativity, our Addressability & Measurement Working Group, in partnership with Verve, hosted an informal roundtable and networking event to explore the current and future state of addressability and measurement in Europe.
Read the full article at IAB Europe.
Press
‘The tools are here, and they’re not asking for permission’: Industry reacts as AI steals the show at Cannes Lions
With tech giants using Cannes Lions as a launchpad for their latest gen AI ad tools, this year’s festival felt like a tipping point for the industry. PMW spoke to 20 marketing leaders to take the temperature along the Croisette.
Press
Cookie Loss Didn’t Kill the Web, But AI Overviews Might
The digital advertising industry spent years preparing for the demise of third-party cookies—an event that never fully materialized. But while we were focused on cookies, a much bigger transformation was quietly unfolding: the fundamental shift in how people interact with search engines. AI Overviews.
Press
At Cannes Lions 2025, AI goes from buzzword to benchmark
AI is no longer just a buzzword on the Croisette—it’s the centerpiece of Cannes Lions 2025. Executives across the industry expect AI to be scrutinized not for its novelty but for its real-world utility.
Read the full article at Emarketer.
Press
Cannes Lions predictions 2025: Can AI and creativity work together?
As you prepare for a week on the French Riviera, dive into expert predictions from PMW’s panel of experts on all things Cannes Lions 2025.
Read the full article at Performance Marketing World.
Press
In-App Advertising
With 5.25 billion mobile users worldwide, in-app advertising has become essential for app monetization and user acquisition. This guide explores the mechanics of displaying ads within mobile apps and the ecosystem connecting advertisers with publishers. Industry experts, including Verve CRO Sameer Sondhi, share insights on effective targeting strategies and the future of in-app advertising in 2025 and beyond.
Read the full article at Business of Apps.
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