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Lunar New Year audience package

Connect your brand with high-intent consumers as they prepare for and celebrate the Lunar calendar New Year across Asia and global diaspora markets.

Delivered through Verve’s audience targeting capabilities, this package reaches users across CTV, in-app, and web environments.

Active year-round | Optimized for the Lunar New Year season.

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About this deal

The Lunar New Year audience package helps brands connect with consumers engaging with content centered on Lunar New Year traditions, celebrations, and seasonal shopping. From gift-giving guides and festive food inspiration to travel planning, home preparation, and cultural content, this audience segment is built using real-time browsing behavior across retail, lifestyle, travel, and cultural environments.

This package is designed for advertisers looking to drive awareness, consideration, and performance during one of the most culturally significant and commercially impactful moments of the year.

Campaign objective

  • Reach consumers engaging with Lunar New Year planning, celebration, and shopping content.

  • Build brand awareness and drive product consideration during a culturally meaningful season.

  • Deliver scale and relevance across markets celebrating the Lunar New Year.

Custom targeting

This package uses a prebuilt audience segment informed by Lunar New Year behaviors. Targeting signals include:

  • Users browsing Lunar New Year gift guides, promotions, and festive shopping content.

  • Consumers engaging with food, travel, home, and cultural celebration content.

  • Shoppers researching products and experiences for family gatherings, gifting, and seasonal traditions.

Contextual alignment

Ads are delivered in brand-safe environments aligned with cultural, lifestyle, and retail content relevant to Lunar New Year celebrations.

Ad formats

  • CTV
  • In-app
  • Web

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Our offerings include coverage in the following regions:

  • Africa
  • Asia
  • Europe
  • Middle East
  • North America
  • Oceania
  • South America

 

For tailored coverage details, please contact us.

Verve Brand+ Marketplace

About the Verve Brand+ Marketplace Deals Library

Select curated inventory package deals that enable advanced targeting with ID-less and ID-based signals, cross-device insights, and user, device, and contextual attributes to effectively reach your target audience.

  • Seamless integration with top demand-side platforms (DSPs)
  • Access auction and reserved deals

Global scale and reach

Tell us more about the curated deals you’re interested in. We’re happy to connect.

Users monthly
0 B+
Daily ad requests
0 B+
Global presence
0 +

Countries reached

Scaled network
0 K+

Apps across CTV, mobile, and web channels

Among the top
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Ad exchanges globally

3 easy steps to set up your deal

  • Complete the form below.

  • Our dedicated team will get back to you within 24 business hours with all the details you need for a successful setup and to answer any campaign targeting questions.

  • Once everything is confirmed, your account manager will send you the Deal ID to activate.

Ready to activate?

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