The Quality Question
How marketers define and evaluate media value
All-new research from Emarketer and Verve surveyed media-buying decision-makers on media quality, measurement, and how to prove outcomes.
Sneak peek
- 57% say they face tradeoffs between quality and scale often or very often
- 43% discovered inventory labeled as “premium” or “brand-safe” did not meet the quality standards claimed by the seller
- Top three objectives for cross-channel campaigns
- 64.7% brand awareness
- 63.9% performance/conversions
- 45.4% customer acquisition