Mobile User Acquisition (Dataseat)
Maximize performance for app install campaigns across iOS and Android with mobile user acquisition built for a changing ID-less world.
To drive acquisition, reactivation, and awareness in a privacy-first landscape, you need solutions that are built to last. That’s where Dataseat Demand Side Platform comes in. Our Mobile User Acquisition solutions are engineered by privacy experts, connect you with robust ad inventory and is fully transparent.
Drive downloads and engagement for your app.
Complete transparency in data, from bidding to lower-funnel outcomes, enabling deeper insights and better decision-making.
Tailor bidding strategies by training your own machine learning models, exclusive to your apps and customizable by you.
Run full-funnel and performance campaigns, including retargeting, available on iOS and Android via mobile in-app and mobile web channels.
Tools to target your audience with precision.
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These sectors can harness contextual targeting solution to effectively scale their user base and boost their marketing impact, making them ideal candidates for growth and success!
Targeted mobile ads boost app downloads, increasing mobile orders and loyalty program engagement.
Personalized content promotion drives app downloads, enhancing subscriber acquisition and retention.
Targeted advertising boosts retail app downloads, driving in-store traffic and increasing sales through exclusive app offers.
Precision targeting enhances eCommerce app downloads, leading to higher customer engagement, repeat purchases, and increased sales.
Ads tailored to gamer interests boost game downloads, increasing in-game purchases and engagement.
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Fill in the data gaps created in the shift to an ID-less environment with Dataseat.
Thought leadership: Gaylord Zach, Head of Mobile Product at Verve, looks at why app publishers and advertisers should be proactively preparing for Privacy Sandbox for Android.
On-device cohort targeting provides publishers with a privacy-centric framework for monetizing their mobile inventory.
This week’s big cookie news might be a bombshell for some, but it doesn’t actually change much. Yes, Google isn’t eliminating third-party cookies in its Chrome browser. But cookies’ usefulness for advertising is undeniably fading away as consumer preference for privacy is on the rise. Ad tech’s path forward is clear: keep prioritizing technologies that don’t rely on identifiers or cookies — and continue expanding capabilities across non-web channels.
Will mobile targeting without cookies ever work as well as the good old days? Marketers are facing formidable challenges when advertising to mobile users. On iOS, they're contending with Apple's App Tracking Transparency (ATT) — this prevents tracking, drastically limiting ad attribution when consumers opt out of mobile identifiers (IDFA). Then they face third-party cookie deprecation on Chrome and Safari.
The keys to successful mobile user acquisition (UA) are changing. App developers seeking new users need to understand and embrace transparency, privacy, and contextual targeting. The shift from behavioral to contextual targeting, the implications of SKAdNetwork (SKAN), and the balance between machine learning and human intervention are key factors shaping the industry. In this blog post, we'll explore these factors and share strategies and best practices for navigating this new terrain in 2023 and beyond.
Maximize performance for app install campaigns across iOS and Android with mobile user acquisition built for a changing ID-less world.
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