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Demand Side Platform

Optimizing ad spend is easier than ever

Reduce waste with precision targeting across emerging channels to drive enhanced results in an easy-to-use ad buying platform.

Launch efficient campaigns across mobile, connected TV, digital out-of-home, and web

Access premium, brand-safe ad inventory in a user-centered tool, right at your fingertips. The Verve Demand-Side Platform is a single solution for ad buying, customized to meet your goals with cross-screen media planning and supercharged with first- and third-party data. Our dedicated delivery teams are the cherry on top, acting as your trusted partner to help you exceed your KPIs.

Stronger performance today, built for tomorrow

Advanced targeting and real-time data capabilities deliver real results for every campaign.

Target users in context

Analyze content in real time with proprietary contextual targeting. Deliver highly relevant and timely ads that align precisely with your audience’s immediate interests and needs, even in an ID-less world.

Scale globally across all screen types

Maximize your coverage and impact by reaching more diverse audiences seamlessly across mobile, CTV, DOOH, and web. Gain access to brand-safe inventory on all mediums.

Hit your KPIs with smart algorithms

Reduce waste and boost effectiveness of your campaigns with better ad placements and cost-effective strategies. The end result is better-targeted, more efficient campaigns that boost your overall KPI performance.

Collaborate with the experts

Improve your ad performance by leveraging the local expertise of our dedicated delivery teams, spanning account managers, strategists, and product experts. You’ll also get access to a best-in-class creative services team to transform your standard images into interactive, multi-format creatives.

Diverse advertising applications

Use the Verve Demand-Side Platform for a wide range of advertising scenarios, ensuring optimal results across different channels, formats, and tactics. 

Channels: CTV, DOOH, mobile, web 
Formats: Video, HTML5, full-screen, audio 
Targeting strategies: zero-, first-, second-, and third-party data, custom audiences, and geo-targeting.
Metrics: CPM 
KPI: Brand Lift Surveys

Channels: OLV in/out stream, DOOH, web, mobile
Formats: Video, HTML5, display, audio
Targeting strategies: Hyperlocal, Verve data, third-party data
Metrics: CPM, CPC
KPIs: Reach, Brand Lift Surveys

Channels: Web, mobile
Formats: Display, banner
Targeting strategies: First-party data, cookieless cohorts
Metrics: CPA
KPI: ROAS

One-stop shop for end-to-end advertising

The buying marketplace is equipped with features to add efficiency to every step of the advertising process:

Planning

Access a single platform to map out your ad spend across all devices and channels. Our user-friendly, on-screen tools provide precise estimates to accurately map out the most lucrative campaigns possible.

Activation

Activate your first-party CRM data and people-based graphs from identity partners, or use our proprietary audiences to scale across channels and on any media format of your choice.

Optimization

Access high-quality media sourced through direct publisher relationships on our omnichannel marketplaces. Automate inventory management and execute your guaranteed or non-guaranteed cross-channel spends with confidence.

Brands and agencies that trust us

Start simplifying your ad spend

Discover how the Verve Demand-Side Platform can streamline your advertising strategy and deliver superior support.