Ricola Drives Customer Engagement With Spring Allergy Campaign

February 22, 2021

Summary

Leading Swiss manufacturer of specialized herb products Ricola partners with Verve Group to create awareness around using its products as a remedy for allergy symptoms in order to broaden its appeal to year-round use. Find out how Verve Group used a combination of targeting tactics to identify allergy sufferers and reach them at the most appropriate time in this case study.

Objective

  • Build brand awareness around Ricola’s products as remedies for allergy symptoms 
  • Drive sales for Ricola’s products beyond cold and flu season
  • Increase customer engagement and drive consumers to stores nearby selling Ricola’s products 

2.04%Click-Through Rate

3.05%Tap-To-Landing Page

6.15%Scroll-To-Map