Summary
Leading Swiss manufacturer of specialized herb products Ricola partners with Verve to create awareness around using its products as a remedy for allergy symptoms in order to broaden its appeal to year-round use. Find out how Verve used a combination of targeting tactics to identify allergy sufferers and reach them at the most appropriate time in this case study.
Objective
- Build brand awareness around Ricola’s products as remedies for allergy symptoms
- Drive sales for Ricola’s products beyond cold and flu season
- Increase customer engagement and drive consumers to stores nearby selling Ricola’s products
Results
- 2.04% Click-Through Rate
- 3.05% Tap-To-Landing Page
- 6.15% Scroll-To-Map
