Ricola Drives Customer Engagement With Spring Allergy Campaign

02.22.2021

Summary

Leading Swiss manufacturer of specialized herb products Ricola partners with Verve Group to create awareness around using its products as a remedy for allergy symptoms in order to broaden its appeal to year-round use. Find out how Verve Group used a combination of targeting tactics to identify allergy sufferers and reach them at the most appropriate time in this case study.

Objective

  • Build brand awareness around Ricola’s products as remedies for allergy symptoms 
  • Drive sales for Ricola’s products beyond cold and flu season
  • Increase customer engagement and drive consumers to stores nearby selling Ricola’s products 

2.04%Click-through rate

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