demand partner
revenue increase (Feb 1 - Apr 30, 2021)
Category: Publisher
Solution: HyBid SDK
Region: United States
“Verve has grown to be a very strong partner of ours because of their flexible and diverse integration options. We currently utilize JS tags, Amazon TAM integration, and HyBid SDK. Each method has been incremental to both our Verve revenue and total ad revenue.”.
Nick Hermansader
SVP of Advertising, The Meet Group
Opportunity
The Meet Group wanted to increase overall revenue for their Tagged, MeetMe, and Skout apps while also continuing to increase the share of their inventory that is purchased through in-app bidding. They were also searching for a reliable partner with flexible integration options and bidding capabilities to increase the efficiency of their ad stack across an array of ad formats.
Solution
The Meet Group first integrated Verveʼs monetization solution using JS tags in a waterfall setup. Itʼs success led them to later integrate Verveʼs HyBid SDK for in-app bidding. By adding in-app bidding via the SDK to its monetization stack, The Meet Group increased revenue from Verve by 32% within 3 months of completing this hybrid setup. They are also connected via Amazon TAM. Verve served high-quality banners, videos, and native ads via this hybrid setup of waterfall, TAM, and in-app bidding to engaged users in the US, leading to Verve becoming one of The Meet Groupʼs top 5 demand partners.
About The Meet Group
The Meet Group is a dating company that operates several popular apps such as MeetMe, Skout, Tagged, and GROWLr. It’s known for its engaging dating communities and livestreaming solutions, connecting millions of users daily. The Meet Group is a subsidiary of ParshipMeet Group.
