Summary
The Meet Group had first integrated Verve’s monetization solution using JS tags in a waterfall setup and more recently integrated the HyBid SDK for in-app bidding. Learn how the leading publisher increased their revenue from Verve with a hybrid integration setup in this case study.
Objective
- Increase overall revenue for The Meet Group’s Tagged, MeetMe, and Skout apps
- Continue to increase the share of inventory purchased through in-app bidding
- Work with a reliable partner with flexible integration options and bidding capabilities
Results
- Top 5 Demand Partners
- +32% Verve Revenue Increase*
*Between February 1 – April 30
