The Meet Group expands partnership with hybrid integration setup

Summary

The Meet Group had first integrated Verve Group’s monetization solution using JS tags in a waterfall setup and more recently integrated the HyBid SDK for in-app bidding. Learn how the leading publisher increased their revenue from Verve Group with a hybrid integration setup in this case study.

Objective

• Increase overall revenue for The Meet Group’s Tagged, MeetMe, and Skout apps
• Continue to increase the share of inventory purchased through in-app bidding
• Work with a reliable partner with flexible integration options and bidding capabilities

*Between February 1 – April 30