Meitu Generates 2x More Revenue With Verve’s Ad Tag

Summary

Meitu‘s partnership with Verve helped them switch their performance business to more effective programmatic advertising solutions, resulting in higher yields and lower maintenance. Learn how the leading Chinese publisher doubled its revenues by integrating Verve’s programmatic ad solutions in this case study.

Objective

  • Find a flexible yet effective solution for monetizing photo-editing apps
  • Access high-quality international demand without disrupting the user experience
  • Work with a reliable and transparent partner to maximize ad revenue

Results

  • +280% Revenue increase on Android
  • +86% Revenue increase on iOS
Meitu Generates 2x More Revenue With Verve’s Ad Tag
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Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers — no matter the screen or location, no matter who, what, or where a customer is. With an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms.

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