Cetaphil increases brand engagement with dynamic weather creatives

Summary

Top consumer packaged goods (CPG) company Cetaphil partners with Verve to increase brand awareness and purchase consideration among target consumers. Learn more about how Cetaphil reached its target audience by building custom segments and displaying dynamic creatives based on weather patterns.

Objective

  • Increase brand awareness in the beauty category
  • Drive sales and purchase consideration by serving timely ad creatives on the benefits of Cetaphil’s moisturizer during winter

Results

  • :43 Seconds Average Engagement
  • 1.12% CTR for Cold Conditions
  • 0.79% CTR for Snow and Rain
Cetaphil logo
Download PDF
Get in touch

Related case studies

Want to subscribe to our newsletter?

Subscribe here

Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers — no matter the screen or location, no matter who, what, or where a customer is. With an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms.

Linkedin X-twitter Facebook
Solutions
Products
Company
Learn
Dev Docs
Legal

© 2024 Verve Group, Inc. VERVE, VERVE GROUP and VERVE ATOM are registered trademarks of Verve Group, Inc. in the European Union, and/or U.S.A. and other countries. All other trademarks are properties of their respective owners. All rights reserved.