Integrated DOOH and mobile go global for Turkish Airlines

An intercontinental mobile ad campaign drives sky-high CTR and engagement.

higher CTR
0 X
increase in social media visits
0 %

Category: Advertiser

Solution: Brand+ Marketplace

Region: EMEA

Opportunity

With momentum from the new Istanbul Airport taking off, Turkish Airlines saw an opportunity to strengthen brand awareness at a global level. The team sought out creative, tech-driven methods to harness awareness channels and drive mobile engagement in a seamless, interactive way.

Solution

Real-time ad buys on digital out-of-home (DOOH) screens synced with hyper-local mobile display ads. This integration effectively targeted mobile audiences after exposure to the DOOH screens.
The centrally-managed campaign spanned three continents and six countries, targeting 813 screens through various SSPs. To measure this creative strategy, the campaign was meticulously compared against control groups in countries where mobile ads were not synchronized with DOOH. 

About Turkish Airlines

Turkish Airlines, founded in 1933, is a major international airline headquartered in Istanbul, Turkey. It is known for its extensive global network, modern fleet, and commitment to innovation. The airline has grown to become one of the world’s leading airlines, flying to 352 destinations in 130 countries.