BIGO Ads leverages Verve’s global programmatic marketplace

Strong local agency connections led to Verve quickly becoming one of BIGO Ad's top Tier 1 demand partners.

Summary

Mobile marketing solutions platform BIGO Ads leverages Verve’s advanced technology and international demand to serve engaging ads to users in untapped markets and get access to more branding campaigns. In this case study, find out how Verve quickly became one of BIGO Ad’s top Tier 1 demand partners, empowering them to increase revenue and strengthen ties with local agencies.

Objective

Increase ad revenue for mobile video creation apps Likee and imo
Strengthen ties with local agencies in SEA and US regions
Find an EU-based exchange with strong connections to access major brand advertising budgets

Results

211M monthly active users on imo app
131M monthly active users On Likee App
Top 5 partners

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