BIGO Ads leverages Verve’s global programmatic marketplace

Summary

Mobile marketing solutions platform BIGO Ads leverages Verve’s advanced technology and international demand to serve engaging ads to users in untapped markets and get access to more branding campaigns. In this case study, find out how Verve quickly became one of BIGO Ad’s top Tier 1 demand partners, empowering them to increase revenue and strengthen ties with local agencies.

Objective

  • Increase ad revenue for mobile video creation apps Likee and imo
  • Strengthen ties with local agencies in SEA and US regions
  • Find an EU-based exchange with strong connections to access major brand advertising budgets

Results

  • 211M monthly active users on imo app
  • 131M monthly active users On Likee App
  • Top 5 partners
BIGO Ads Leverages Verve’s Global Programmatic Marketplace
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Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers — no matter the screen or location, no matter who, what, or where a customer is. With an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms.

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