BIGO Ads Leverages Verve Group’s Global Programmatic Marketplace

June 11, 2020

Summary

Mobile marketing solutions platform BIGO Ads leverages Verve Group’s advanced technology and international demand to serve engaging ads to users in untapped markets and get access to more branding campaigns. In this case study, find out how Verve Group quickly became one of BIGO Ad’s top Tier 1 demand partners, empowering them to increase revenue and strengthen ties with local agencies.

Objective

  • Increase ad revenue for mobile video creation apps Likee and imo
  • Strengthen ties with local agencies in SEA and US regions
  • Find an EU-based exchange with strong connections to access major brand advertising budgets

211M monthly active users on imo app

131M monthly active users On Likee App

Top 5 partners