Crabbie’s Maximizes Store Visits With Dynamic Creatives

05.12.2021

Summary

Leading consumer packaged goods (CPG) brand Crabbie’s partners with Verve Group to launch its signature drink in the US and to increase store visits. Learn more about how Crabbie’s increased brand awareness with tap-to-map creatives and by targeting unique audience segments.

Objective

  • Increase brand awareness for Crabbie’s alcoholic ginger beer in the US
  • Influence consumers to purchase Crabbie’s beers from local stores
  • Run an omnichannel campaign for increased engagement

79,341Incremental Store Visits

5.25%Tap-To-Site Rate

:22 SecondsAverage Engagement