Digital Venture Reaches Premium Audiences for Their Automobile Client

Summary

Leading media sales house Digital Venture partnered with Verve Group to set up a Private Marketplace (PMP) deal in order to target its premium inventory for their client, a top auto brand in the region, for their upcoming campaign during the Ramadan season. Learn how Verve Group supported Digital Venture by offering a bespoke, curated, brand-safe Programmatic Guaranteed deal to reach unique users in key markets during Ramadan.

Objective

• Target premium mobile in-app inventory within the MENA region
• Reach engaged users during the Ramadan season and maximize campaign performance