Digital Venture reaches premium audiences for their automobile client

Verve empowered Digital Ventures to reach their target audience with brand-safe, curated deals.

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Category: Publisher

Solution: Brand+ Marketplace

Region: EMEA

“Verve delivered great results for this campaign, allowing us to reach more than 1.6M unique users in key markets during Ramadan. We were delighted with the performance that exceeded our expectations.”

Abdul Khadeer

Director Strategy & Operations, Digital Venture

Opportunity

Digital Venture, a leading media sales house in Dubai, was preparing a new ad campaign for a top automobile brand in the Region. The campaign was set for the Ramadan season and needed fresh, premium inventory to reach the brand’s ideal audiences.

Solution

Verve supported Digital Venture by offering a bespoke, brand-safe Private Marketplace (PMP) deal. Verve’s experienced publisher team curated and incorporated premium publishers in the deal, providing high-quality ad inventory for the campaign. In addition, Verve’s data science department provided powerful data sets, along with advanced targeting options, to ensure Digital Venture’s client was reaching the right audiences.

The campaign ran for five weeks, reaching over 1.6M unique users and with 2.9M impressions. The campaign also achieved an engagement rate of 0.7%.

About Digital Venture

Digital Venture is a media sales house headquartered in Dubai. The company is particularly strong in the EMEA region, known for providing consultative marketing solutions. They leverage technology, data, and innovation to deliver high-quality services, focusing on helping brands connect with their target audiences.