Identity: Decoded

A Guide to Navigate the Identity Discussion


When it comes to identity, it’s time to bridge the knowledge gap between buy-side and sell-side stakeholders.
“Identity: Decoded” is the ultimate resource for navigating the complex discussions around identity — a must-read in today’s ad-tech environment.
Whether you’re a publisher or an advertiser, you’ll find timely, actionable ideas and insights in this in-depth eBook.

What You’ll Learn

  • How to evaluate and select identifier alternatives
  • What to expect in the next 12 months, and beyond
  • Buy-side, sell-side, and consumer perspectives on identity
  • Frameworks for understanding six primary concerns for alternative identifiers:
  • Privacy
  • Scale
  • Tech implementation
  • Interoperability
  • Targeting
  • Measurement
You’ll also find commentary from featured experts:
Shiv Gupta
Marc Guldimann
Founder & CEO
Rob Navratil
Director, Platform Business Development
Ameet Shah
Partner, SVP Publisher Operations & Strategy