Identity Guide

This guide is the ultimate resource for navigating the complex discussions around identity — a must-read in today’s ad-tech environment.
Identity: Decoded

When it comes to identity, it’s time to bridge the knowledge gap between buy-side and sell-side stakeholders. “Identity: Decoded” is the ultimate resource for navigating the complex discussions around identity — a must-read in today’s ad-tech environment. Whether you’re a publisher or an advertiser, you’ll find timely, actionable ideas and insights in this in-depth eBook.

What you’ll learn

  • How to evaluate and select identifier alternatives
  • What to expect in the next 12 months, and beyond
  • Buy-side, sell-side, and consumer perspectives on identity
  • Frameworks for understanding six primary concerns for alternative identifiers:
  • Privacy
  • Scale
  • Tech implementation
  • Interoperability
  • Targeting
  • Measurement

You’ll also find commentary from featured experts:

Shiv Gupta

Grundare

Marc Guldimann

Grundare och VD

Rob Navratil

Direktör, Platform Business Development

Ameet Shah

Partner, SVP Publisher Operations & Strategy

Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers — no matter the screen or location, no matter who, what, or where a customer is. With an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms.

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