VIRTUAL REALITY IN MOBILE: THE LATEST ADVERTISING TREND FOR BRANDS?
PubNative recently announced its partnership with Admix, an in-game monetization platform for VR and AR developers, to expand its offering to include ads within VR games. The global augmented/virtual reality market size is estimated to reach 18.8 BN USD in 2020 which incorporates both hardware and software. But where does advertising in VR games come into play in the mobile marketing mix? And what are the challenges and opportunities of this emerging technology for brand advertisers?
HOW MOBILE TAILORS DOOH TO YOU
Digital out-of-home (DOOH) has been part of the marketing mix for a few years already, but it has only increased in popularity with the rise of smart technology. In 2019, it made up approximately 29% of Germany’s out-of-home ad spend, with a growth rate of 25%. It is predicted to reach a worldwide ad spend of 7.5 billion U.S. dollars in 2020.
WE STAND TOGETHER
Media and Games Invest plc (MGI) announced today that the group is well prepared to continue operating our daily business amid the global pandemic COVID-19, with fortunately being part of the digital sector. With offices across the US and partner companies all over the globe in the MGI family, we’re already accustomed to communicating digitally across multiple time zones and working remotely.
THIRD-PARTY COOKIES ARE DEAD. GOOD RIDDANCE.
We’ve long-held a belief at Verve that the cookie is dead.
Mobile has been the primary user experience for years now and third-party cookies pose many obstacles when it comes to tracking campaigns. They also present a clear privacy issue given the lack of governance around data management.
Our ecosystem has evolved and cookies represent the past.
MEDIA AND GAMES INVEST (“MGI”) ACQUIRES US-BASED VERVE
Media and Games Invest, today announced that its subsidiary gamigo AG agreed on acquiring Verve Wireless, Inc.’s business. Verve is a leading North American mobile data platform for location-based programmatic video and display marketing.
VERVE AWARDED IAB TECH LAB OPEN MEASUREMENT SDK CERTIFICATION
Verve, the leading platform for location-powered programmatic video and display marketing, today announces certification of the Verve SDK 4.0 in the Internet Advertising Bureau (IAB) Tech Lab Open Measurement Software Development Kit (OM SDK) initiative.
VERVE RELEASES SDK 4.0 TO SUPERCHARGE THE REVENUE-GENERATING POWER OF IN-APP INVENTORY
Verve announces the release of the Verve SDK 4.0 for Android and iOS. Lightweight and easy to integrate, with native support for all industry standard mobile ad formats and access to a breadth of demand sources, the new Verve SDK has been built from the ground up to enhance the revenue-generating power of publishers’ in-app inventory.
PIXALATE PARTNERSHIP AND TAG RECERTIFICATION
The new partnership with Pixalate coincides with Verve’s recent recertification for the 2019 TAG Certified Against Fraud seal from the Trustworthy Accountability Group. Integration of Pixalate’s technology, coupled with Verve’s renewed status as a TAG certified provider for the second year running, underscore a strong commitment to delivering valid traffic and high-quality inventory to its customers.
HOW MOBILE AND OOH CAN DEFY A DIP IN FOOT TRAFFIC
As the temperature drops, coffee-shop store visits across the United States see significant lift. New Verve research shows that winter is indeed the hottest season for java.
Looking at two major US coffee-shop brands, both Starbucks and Dunkin’ saw a 33% store-visit increase, on average, as measured between December 21 and March 20 (the winter season as National Geographic defines it) compared to the store visits on average during spring, summer, and fall.
EMPOWERING LOCATION-RICH CONSUMER EXPERIENCES
In addition to employing cutting-edge location-based tech, Verve empowers advertisers to gather and make the best use of consumer data from and through a plethora of devices and first-party premium data points. The company engages with consumers across not only mobile phones, but a spectrum of screens, including connected TV, digital out of home, and with its January 2019 announcement of a new partnership with HERE, Verve expects to build further inroads to IoT and in-automobile digital as well.