IOS 14 AND SKADNETWORK: REDEFINING USER ACQUISITION AS WE KNOW IT
Apple has released a slew of privacy announcements with major ramifications for app developers affecting the whole mobile advertising industry. How does this impact performance advertising?
TACKLING IDFA OPT-OUT WITH CONTEXTUAL AND BEHAVIORAL TARGETING
We believe the impact of iOS 14 will not be as apocalyptic publishers nor for brand advertisers as stated in other articles. The industry still offers some alternatives to IDFA tracking, e.g. via contextual or behavioural targeting.
PUBLISHER GUIDE: PREPARING YOUR APP FOR IOS 14
The official launch date of Apple’s iOS 14 update is yet to be announced but can be expected sometime in September. With major privacy changes fast approaching, AdTech companies are gearing up for what will be a huge impact on the entire mobile advertising ecosystem.
VERVE GROUP ANNOUNCES MIGRATION TO GOOGLE CLOUD
Verve Group has recently switched its data processing and compute workloads to Google Cloud Platform. Cloud computing holds an important position in the AdTech environment and can easily become the bottleneck in regards to network performance and costs. Finding the right cloud computing providers can often be challenging.
THE SUNSET OF THE IDFA AND THE DAWN OF PRIVACY-FIRST ADVERTISING
In the last few weeks, there has been a considerable buzz around Apple’s IDFA announcement with myriads of articles predicting the apocalypse, death, or similar doom of the whole digital advertising industry for iOS. But is this really an apocalypse — or death of an 80 billion dollar business? Quite the opposite.
THE IMPACT OF COVID-19 ON MOBILE ADVERTISING
PubNative released a report back in April on the impact of COVID-19 on mobile ad spend from before the outbreak until March, looking at behavioral changes during different phases of the pandemic. Tying in with these results at the end of Q1, Verve Group has put together a follow-up report, taking a broader look at the effect of COVID-19 on the mobile advertising ecosystem, bringing together data from Applift, PubNative and Verve.
VIRTUAL REALITY IN MOBILE
PubNative recently announced its partnership with Admix, an in-game monetization platform for VR and AR developers, to expand its offering to include ads within VR games. The global augmented/virtual reality market size is estimated to reach 18.8 BN USD in 2020 which incorporates both hardware and software. But where does advertising in VR games come into play in the mobile marketing mix? And what are the challenges and opportunities of this emerging technology for brand advertisers?
HOW MOBILE TAILORS DOOH TO YOU
Digital out-of-home (DOOH) has been part of the marketing mix for a few years already, but it has only increased in popularity with the rise of smart technology. In 2019, it made up approximately 29% of Germany’s out-of-home ad spend, with a growth rate of 25%. It is predicted to reach a worldwide ad spend of 7.5 billion U.S. dollars in 2020.
WE STAND TOGETHER
Media and Games Invest plc (MGI) announced today that the group is well prepared to continue operating our daily business amid the global pandemic COVID-19, with fortunately being part of the digital sector. With offices across the US and partner companies all over the globe in the MGI family, we’re already accustomed to communicating digitally across multiple time zones and working remotely.
THIRD-PARTY COOKIES ARE DEAD. GOOD RIDDANCE.
We’ve long-held a belief at Verve that the cookie is dead.
Mobile has been the primary user experience for years now and third-party cookies pose many obstacles when it comes to tracking campaigns. They also present a clear privacy issue given the lack of governance around data management.
Our ecosystem has evolved and cookies represent the past.
MEDIA AND GAMES INVEST (“MGI”) ACQUIRES US-BASED VERVE
Media and Games Invest, today announced that its subsidiary gamigo AG agreed on acquiring Verve Wireless, Inc.’s business. Verve is a leading North American mobile data platform for location-based programmatic video and display marketing.
VERVE AWARDED IAB TECH LAB OPEN MEASUREMENT SDK CERTIFICATION
Verve, the leading platform for location-powered programmatic video and display marketing, today announces certification of the Verve SDK 4.0 in the Internet Advertising Bureau (IAB) Tech Lab Open Measurement Software Development Kit (OM SDK) initiative.
VERVE RELEASES SDK 4.0 TO SUPERCHARGE THE REVENUE-GENERATING POWER OF IN-APP INVENTORY
Verve announces the release of the Verve SDK 4.0 for Android and iOS. Lightweight and easy to integrate, with native support for all industry standard mobile ad formats and access to a breadth of demand sources, the new Verve SDK has been built from the ground up to enhance the revenue-generating power of publishers’ in-app inventory.
PIXALATE PARTNERSHIP AND TAG RECERTIFICATION
The new partnership with Pixalate coincides with Verve’s recent recertification for the 2019 TAG Certified Against Fraud seal from the Trustworthy Accountability Group. Integration of Pixalate’s technology, coupled with Verve’s renewed status as a TAG certified provider for the second year running, underscore a strong commitment to delivering valid traffic and high-quality inventory to its customers.
HOW MOBILE AND OOH CAN DEFY A DIP IN FOOT TRAFFIC
As the temperature drops, coffee-shop store visits across the United States see significant lift. New Verve research shows that winter is indeed the hottest season for java.
Looking at two major US coffee-shop brands, both Starbucks and Dunkin’ saw a 33% store-visit increase, on average, as measured between December 21 and March 20 (the winter season as National Geographic defines it) compared to the store visits on average during spring, summer, and fall.
EMPOWERING LOCATION-RICH CONSUMER EXPERIENCES
In addition to employing cutting-edge location-based tech, Verve empowers advertisers to gather and make the best use of consumer data from and through a plethora of devices and first-party premium data points. The company engages with consumers across not only mobile phones, but a spectrum of screens, including connected TV, digital out of home, and with its January 2019 announcement of a new partnership with HERE, Verve expects to build further inroads to IoT and in-automobile digital as well.