In the news: New research shows that while 68% of consumers feel more control over their app privacy settings than two years ago, 58% are also more willing to share data.
Thought leadership: Sameer Sondhi talks to Mediashotz at DMEXCO 2024 about anonymous targeting on mobile and the power of blimps.
New initiative unites full-funnel support under Verve brand, while enabling the unique benefits of distinct branding- and performance-focused formats and tools.
Thought leadership: AdvertisingWeek interviews Stafaniya Radzinovik about the future of CTV advertising.
New report highlights increased openness to balancing free content access with data-driven advertising, alongside a continued need for greater privacy protection and transparency
Thought leadership: Gaylord Zach, Head of Mobile Product at Verve, looks at why app publishers and advertisers should be proactively preparing for Privacy Sandbox for Android.
Thought leadership: Publishers and advertisers have myriad options when it comes to sustainable addressability solutions, but which are they prioritizing?
Thought leadership: It’s time for publishers to start advocating for on-device cohorts.
Thought leadership: David Philippson, CEO & Co-Founder of Dataseat, discusses what Apple’s AdAttributionKit might mean for the mobile gaming industry.
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