Thought leadership: Will the weekend of Black Friday break records as some have predicted, or will economic turbulence curtail consumer spending? To find out, PMW canvassed industry experts, including Verve’s Alex Stil, for their Black Friday/Cyber Monday weekend predictions, hot takes, and more.
In the news: This week, the Department of Justice began pushing the court to force Google to sell Chrome. Executives across the industry, including Verve’s Grant Gudgel, have begun to weigh in on the possible change.
In the news: Losing exclusive access to Chrome’s data would deal a serious blow to Google’s competitive advantage. Here’s the impact selling Chrome will have on the industry, according to media buyers and executives.
Thought leadership: Complex consumer feelings about data combined with a need to deliver contextually relevant advertising are creating a confusing privacy dichotomy.
Thought leadership: Alex Stil and other industry experts reflect on how the foundations of online advertising have changed over the past 30 years.
Thought leadership: There are rising industry concerns that greater consumer control over data sharing will result in reduced access for advertising purposes. But is that actually happening?
Thought leadership: Purpose-built marketplaces are specialized platforms are designed to cater to specific marketing goals, whether it’s driving immediate actions or building long-term brand awareness.
Though leadership: App publishers and ad tech partners must fight against the exclusivity and secrecy of today’s walled gardens with openness and transparency — and an important tool for accomplishing this is an open-source ad SDK.
In the news: New research shows that while 68% of consumers feel more control over their app privacy settings than two years ago, 58% are also more willing to share data.
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