Why LLM conversations are the next big source of consumer intent data

Brian Sykora, EVP of Strategy & Operations, broke down Verve’s exclusive analysis of LLM interactions at EMARKETER’s Ad Buyer Strategies Summit this month. Verve’s data shows approximately 60% of prompts are informational while 40% are transactional. However, the depth of information gathered from a single LLM session far exceeds traditional search data points.

See the full recap on EMARKETER.