5 Years Of ATT: What We’ve Learned, And What The Future Of iOS Performance Looks Like

Apple launched AppTrackingTransparency (ATT) in 2021. Alexei Moltchan, VP of Product at Dataseat (part of Verve), looks back over the past 5 years at the market split that followed that launch and how companies responded to the loss of IDFA resolution and the broader move toward privacy-preserving measurement.

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