Thought leadership: Gaylord Zach, Head of Mobile Product at Verve, looks at why app publishers and advertisers should be proactively preparing for Privacy Sandbox for Android.
Following an official halt to default blocking, advertising attention is now fixed on the new choice-centric browser experience and how web-based Privacy Sandbox adoption will pan out. However, changes set to be just as impactful for mobile are forging ahead unchanged and largely unnoticed.
Read the full article at MediaCat.
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