Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the Numbers

In this episode of EMARKETER’s podcast “Behind the Number,” they discuss what’s broken in how we evaluate media, the problem with reach, and what “quality inventory” actually means. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Arielle Feger and David Simon, Chief Revenue Officer of Verve and President of Verve Marketplace.

Listen anywhere, or watch on YouTube or Spotify.