After Apple’s opt-in consent mechanism and its SKAN solution have been largely ignored, Apple now introduced the so-called “Privacy Manifests.” When submitting their app to the App Store, developers must specify in detail what each third party involved does with their app users’ data – it is therefore no longer possible to deny responsibility in terms of “plausible deniability”. Mobile marketers have been grappling with this new reality on iOS since 1 May – and the entire industry will have to familiarize itself with Apple’s framework, which focuses on data protection and privacy.
Read the full article in German at Adzine.
