Why purpose-built marketplaces matter for marketers
Thought leadership: Purpose-built marketplaces are specialized platforms are designed to cater to specific marketing goals, whether it’s driving immediate actions or building long-term brand awareness.
How open-source SDKs empower publishers in an increasingly walled industry
Though leadership: App publishers and ad tech partners must fight against the exclusivity and secrecy of today’s walled gardens with openness and transparency — and an important tool for accomplishing this is an open-source ad SDK.
Video Interview: DMEXCO 2024 Verve, Chief Revenue Officer, Sameer Sondhi
Thought leadership: Sameer Sondhi talks to Mediashotz at DMEXCO 2024 about anonymous targeting on mobile and the power of blimps.
What does Apple’s new AdAttributionKit mean for mobile gaming?
Thought leadership: David Philippson, CEO & Co-Founder of Dataseat, discusses what Apple’s AdAttributionKit might mean for the mobile gaming industry.
The future of probabilistic attribution: What will Apple do next?
Thought leadership: Paul Hayton, CTO and Co-Founder of Dataseat, looks at why a fingerprinting ban is needed and what form it might take.
The CTV Advertising Guide 2024 – North America
Thought leadership: This year’s CTV guide looks at how the CTV market is developing, what’s working, and which developments are shaping the industry.
Podcast: Understanding AdAttributionKit (with David Philippson)
Thought leadership: Mobile Dev Memo invites David Philippson, CEO of Dataseat, on their podcast to discuss Apple’s AdAttributionKit.
Getting started with the AdAttributionKit for mobile advertisers [DE]
Thought leadership: The mobile advertising industry will have to familiarize itself with Apple’s new framework, which focuses on data protection and privacy.
Why marketers should embrace gaming as the premium environment it is
Thought leadership: Members of IAB UK’s Gaming Group explain why marketers should hold gaming in the same regard as other marketing channels.