Press

 

‘Innovate or fall behind’: Industry reflects on the digital banner ad turning 30

Adland has changed a lot since 1994. And yet, Alex Stil, Chief Commercial Officer at Verve, and other industry experts think the foundations of online advertising have remained more or less the same.

Read the full article at Performance Marketing World.

Related Content

Verve acquires Jun Group to scale premium mobile ads and connected TV for brands and agencies

Press

Verve acquires Jun Group to scale premium mobile ads and connected TV for brands and agencies Press release: Advertising leader Verve’s latest acquisition, valued $185 million (approx. €170 million), also bolsters digital audio solutions, engaging ad formats, and AI optimization.
Everyone sells premium media. Almost none can prove it.

Blog

Everyone sells premium media. Almost none can prove it. Learn the real, measurable attributes that determine true supply quality and how buyers can stop overpaying for commodity inventory.
AI anxiety is reshaping consumer trust in apps

Blog

AI anxiety is reshaping consumer trust in apps AI privacy concerns are rising in 2025. See what 4,000 consumers reveal about trust, transparency, and how users want their data handled.
Black Friday is worth it – just not on Black Friday

Press

Black Friday is worth it – just not on Black Friday Proprietary Verve data shows that real opportunities don’t just sit on Black Friday itself but show up in the quieter moments around it. From shifting engagement patterns to smarter in-app strategies and privacy-ready targeting, here's how brands can use data-driven signals to reach German consumers when they’re most receptive, not just when the industry gets the loudest.