The addressability solutions that will dominate the new digital reality

Thought leadership: Publishers and advertisers have myriad options when it comes to sustainable addressability solutions, but which are they prioritizing?

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Publishers and advertisers alike have myriad options when it comes to sustainable addressability solutions, which begs the question: Which solutions are publishers and advertisers prioritizing — and are these groups aligned in their planning for the future? In a recent survey of more than 170 executives and stakeholders at leading publishers and media companies, brands, and agencies, undertaken in partnership with AdExchanger, Verve posed precisely this question. The results were illuminating.

Read the full article at ANA.

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Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers — no matter the screen or location, no matter who, what, or where a customer is. With an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms.

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