Verve is working on ID-less targeting for mobile devices [DE]

In the news: In the mobile universe, addressing target groups is becoming increasingly difficult. The adtech specialists at Verve would like to remedy this and have therefore revised their ID-less mobile targeting.

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In the mobile universe, addressing target groups is becoming increasingly difficult. The adtech specialists at Verve would like to remedy this and have therefore revised their ID-less mobile targeting. This means that over 1.5 billion consumers worldwide can be specifically reached in more than 10,000 apps on iOS.

Read the full article here.

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