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DOOH advertising: How can marketers maximize the opportunities in 2024?

Thought leadership: IAB UK interview some of the DOOH members to reveal how to maximize the channel's effectiveness this year.

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IAB UK interview some of the DOOH members, including Verve’s Director of Product Management Alexei Moltchan, to reveal how to maximize the channel’s effectiveness this year.

Read the full article here.

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